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User Interface / User Experience

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PCH | Header Redesign
 
As part of a larger redesign of PCH.com, we started by aligning each of the main property headers to maintain a cohesive style, each including a collage of coordinating imagery, intro text welcoming users and giving a quick outline of what they can do, plus, a progress bar to better engage users, creating excitement and keeping them on-site longer.

I designed the overall look & feel, as well as built all phases of each progress bar in figma, working closely with marketing, product and dev teams from concept to launch.

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PCH | CoBranded Sweepstakes
 
Sweepstakes experiences co-sponsored by a variety of well-known clients, offering entry into some of PCH’s best prizes, including cash, trips and cars. Each experience included a logo, desktop and/or mobile screens, website banners and feature graphics.

I designed the overall look & feel of each experience, as well as building them into the CMS, making the necessary graphic and css changes before passing them off to the ops team for completion.

View full figma layouts / flows:
PCH | AutoRewards
 
I designed the logo and in-app experience for PCH AutoRewards, a secure, opt-in account linking program that captures SKU-level purchase data from connected email or shopping accounts to better understand customer shopping behavior and product preferences. A promotional pop-up is presented to registered users in the PCH App, offering millions of tokens every week for simply connecting one or more of their email and/or shopping accounts.

View all screens and full flow in figma:
PCH | Reward Center
 
As part of a full redesign of the PCH Token Exchange, I was responsible for the branding, header design, new Mystery Prize & Prize Matcher widgets, plus the redemption pages. I worked closely with product, marketing and dev, as well as other members of the design team to completely overhaul the experience making the process of redeeming tokens easier while offering new incentives to encourage users to stay engaged and to Redeem&Win!

View all screens and full flow in figma: